How to Create Customer-Centric Content to Drive Growth

Adopting a customer-centric content strategy helps you build relationships with your customers, increase the chances of conversions and achieve sustainable growth. Content marketing teams need to deliver helpful, relevant content for customers, even after they…

Marketing Attribution Model: A Definitive Guide for Marketers

“An attribution model is a method for attributing conversions to marketing channels.” (Neil Patel) A marketing attribution model helps you understand which campaign should get the credit for each conversion.  How did the customer get…

How to Improve Lead Nurturing with Marketing Automation

Lead nurturing is the process of developing relationships with buyers through each step of the buyer’s journey. Lead nurturing is the key part of the sales cycle. However, without marketing automation, you won’t be able…
growth marketing tools

10 Growth Marketing Tools You Need to Grow Your Business

Growth marketing professionals thrive in experimental and data-driven culture. They test out different tools to discover opportunities to be more efficient and deliver real results. But how do you know which tools are worth your time?…
SEO

9 Effective SEO Strategies to Drive Traffic in 2021

Hubspot defines SEO strategy as “the process you follow in order to maximize the opportunity to gain organic traffic from search engines.” Having an SEO strategy is crucial. Instead of only creating what you think…

The Ultimate Guide to Creating A Successful Webinar

You can use a webinar to build and nurture relationships, increase brand awareness, build authority around your brand or demonstrate a product. No doubt, the benefits of hosting a webinar are plentiful. This guide will show…

What is Performance Marketing? Everything You Need to Know

Performance marketing focuses on maximizing ROI on your marketing spend. It is all about the KPIs that generate real results – leads, conversions, and sales. Performance marketing helps you monitor all your campaign metrics and…

How to Optimize Your Growth Funnel (Examples+Tips)

A growth funnel understands that the true art of converting doesn’t just end at the conversion stage.  Unlike traditional marketing, growth marketing doesn’t just focus on catching people’s attention. The primary goal is to nurture…

5 Lead Generation Ideas That Get The Best Results

HubSpot defines lead generation as “the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company’s product or service.” Lead generation strategies include content marketing, social media…

7 Best Marketing Dashboard Examples & Templates

A Marketing Dashboard is a data visualization tool that helps marketing teams understand the impact of their marketing efforts. A full-funnel marketing approach requires a marketing dashboard that gives the whole picture of every stage…