By using the marketing automation tools you make sure that the right content is sent to the right person at the right time without having to spend too much time and effort in recreating each content for every new customer you add to your list.
Marketing automation also makes it possible to create stunning content templates, automatically personalize subject lines and content for each recipient, and run A/B tests to improve open rates and click-throughs. Additionally, it will reduce the time-wasting, and fewer resources will be involved in nurturing your contact base.