Category: Growth Marketing

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How to Optimize Your Growth Funnel (Examples+Tips)

A growth funnel understands that the true art of converting doesn’t just end at the conversion stage.  Unlike traditional marketing, growth marketing doesn’t just focus on catching people’s attention. The primary goal is to nurture…

7 Best Marketing Dashboard Examples & Templates

A Marketing Dashboard is a data visualization tool that helps marketing teams understand the impact of their marketing efforts. A full-funnel marketing approach requires a marketing dashboard that gives the whole picture of every stage…
growth marketing

Why CMOs Need to Pay Attention to Growth Marketing

When carrying out marketing campaigns, traditional marketers set up their expensive and gut-driven campaigns and then disappear. It doesn’t work that way anymore. CMOs need an approach that will cover all their marketing goals and…
VUCA

What is VUCA and How Do You Lead in Challenging Times?

The term VUCA stands for Volatility, Uncertainty, Complexity, and Ambiguity. It was first used by the US Army War College to teach strategic leadership and decision making. Ever since VUCA has been widely used to…

What is Growth Marketing and How Does it Actually Work?

Growth Marketing is basically building individualized messaging and content that are aligned with the customer needs by creating a unique approach to attracting, engaging, and retaining customers. Also, it is a process of designing and…