Tag: cmo

growth marketing

Why CMOs Need to Pay Attention to Growth Marketing

When carrying out marketing campaigns, traditional marketers set up their expensive and gut-driven campaigns and then disappear. It doesn’t work that way anymore. CMOs need an approach that will cover all their marketing goals and…

What is VUCA and How Do You Lead in Challenging Times?

The term VUCA stands for Volatility, Uncertainty, Complexity, and Ambiguity. It was first used by the US Army War College to teach strategic leadership and decision making. Ever since VUCA has been widely used to…
CMO Skills

9 Skills Every CMO Needs to Thrive in 2021

The Pandemic has knocked the wind out of many organizations and CMOs need to shift their strategy and master new skills to retain their customers and drive growth for their business. In today’s increasingly volatile…