Who is the ideal buyer?
1- Company owners, Marketing Directors, Marketing Managers of Medium and Large Enterprises
2- In order to identify your ideal buyer, the first thing you need to do is; analyze. Analyze your digital marketing outcomes and try to understand who found your product attractive. Then you can define your ideal buyer, and you can start to create a customer journey.
Why do we use the Full Funnel method?
The growth marketing approach is focused deeper into the funnel, unlike traditional marketing. We touch every step of the customer journey and we get benefits from those to achieve our goal. With that, we attract, engage, and delight our customers and make their journey unforgettable for clients and for themselves.
What are the 6 stages of the customer journey from awareness to purchase?
Awareness, Acquisition, Activation, Retention, Revenue, Referral