Relevant and useful content on your website motivates your website visitors to stay for longer, and this can positively impact your search rankings.
Contents should attract the right people to your site, convert those people into leads, and nurture and help close them into customers. But at the same time, your content should always delight your customers, turning them into promoters of your brand.
Google’s algorithms are constantly evolving to deliver, as they say, “…useful and relevant results in a fraction of a second.” That means the CMS will bring you to a higher rank in result pages, the more clicks and traffic your site will generate.