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Account-based Marketing (ABM) is a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually-identified set of high-value accounts.

B2B (business-to-business) Digital Marketing refers to any digital marketing strategy or content that is geared towards a business or organization. Any company that sells products or services to other businesses or organizations typically uses B2B marketing strategies.

B2C(business-to-consumer) Digital Marketing, is a set of strategies, practices, and tactics that a company uses to push its products or services to customers. B2C campaigns don’t just focus on the benefit or value that a product offers, but also on invoking an emotional response from the customer.

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain your target audience. The more you share useful content to help your audience, the more your brand will gain a reputation as a leader in your field.

Conversion Rate Optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing a product, clicking ‘add to cart’, signing up for a service, filling out a form, or clicking on a link.

Demand Generation refers to any activity that drives awareness and interest in your product or service with the ultimate goal to create a predictable pipeline that will grow your business. Demand Generation’s goal is to create strong leads in the long run and build and develop solid relationships with customers.

Digital Media Management refers to the development, production, and review of a company’s digital media efforts, including the website and social media platforms such as Facebook, Instagram, Twitter and Pinterest.

Growth Hacking is a marketing strategy that uses rapid experimentation across different channels to determine the most effective way to scale and grow a business. Growth hacking strategies include social media, targeted advertising, e-mail marketing, content marketing, A/B testing and conversion rate optimization.

Growth Marketing is a data-driven approach that uses tests to determine how to optimize results. Growth marketing is focused deeper into the funnel than traditional marketing. It is being active in every part of the funnel and getting benefits from those to bring ideas and solutions.

Inbound Marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.

Lead Generation is the process of attracting and converting prospects into someone who shows an interest in your company’s product or service.

Marketing Attribution Model is the analytical science of determining which marketing tactics are contributing to sales or conversions.

Marketing Automation is the process of using software to complete repetitive marketing tasks designed to nurture leads and personalize marketing messages.

Marketing Dashboard is a reporting tool that displays marketing analytics, KPIs, and metrics using data visualizations.

Performance Marketing is a comprehensive term for online marketing and advertising programs where advertisers pay only when a specific action occurs. These actions can include a generated lead, a sale, a click and more.  

Precision Marketing is a marketing technique that suggests successful marketing is to retain, cross-sell and upsell existing customers.

Programmatic Advertising is a way to automatically buy and optimize digital campaigns, rather than buying directly from publishers.

Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.


Web Analytics is a way of collecting and analyzing what’s happening on your website, covering everything from what your visitors are doing, where they come from, what content they like and more.