A landing page is where you convert your visitors into customers. When creating a landing page, you need to provide a seamless experience for your customers so they can see the value in your offering.…
Content repurposing or content recycling is reusing existing content and presenting it in a new format to expand its reach and lifetime. Repurposing content can involve changing your content’s entire purpose and transforming it into…
Digital transformation is essential. KPMG report “CEO Outlook 2020: COVID-19 ” shows that 80% of the business leaders have stepped up their transformation programs during the lockdown period. Companies are pursuing digital transformation to help…
When carrying out marketing campaigns, traditional marketers set up their expensive and gut-driven campaigns and then disappear. It doesn’t work that way anymore. CMOs need an approach that will cover all their marketing goals and…
The term VUCA stands for Volatility, Uncertainty, Complexity, and Ambiguity. It was first used by the US Army War College to teach strategic leadership and decision making. Ever since VUCA has been widely used to…
What is an SEO Migration? An SEO migration is transferring search engine ranking, authority, and indexing signals to reflect a critical change in your website. In a website migration, a website can undergo everything from…
The Pandemic has knocked the wind out of many organizations and CMOs need to shift their strategy and master new skills to retain their customers and drive growth for their business. In today’s increasingly volatile…
Account-Based Marketing (ABM) is better positioned than most marketing strategies in responding to the challenges faced by marketing professionals during the COVID-19 process. Due to the fact that Account-Based Marketing (ABM) is extremely flexible and…
As a marketing professional, you may find yourself beating your brains out over acquiring new customers in order to optimize targeting and costs. But wait a minute. How about the customers who already made purchases?…
When the quarantine was introduced as a pandemic measure in most parts of the world in March 2020 and face-to-face meetings were no longer an option, sales and marketing teams struggled to find new ways…