SEO

9 Effective SEO Strategies to Drive Traffic in 2021

Hubspot defines SEO strategy as “the process you follow in order to maximize the opportunity to gain organic traffic from search engines.” Having an SEO strategy is crucial. Instead of only creating what you think…

The Ultimate Guide to Creating A Successful Webinar

You can use a webinar to build and nurture relationships, increase brand awareness, build authority around your brand or demonstrate a product. No doubt, the benefits of hosting a webinar are plentiful. This guide will show…

What is Performance Marketing? Everything You Need to Know

Performance marketing focuses on maximizing ROI on your marketing spend. It is all about the KPIs that generate real results – leads, conversions, and sales. Performance marketing helps you monitor all your campaign metrics and…

How to Optimize Your Growth Funnel (Examples+Tips)

A growth funnel understands that the true art of converting doesn’t just end at the conversion stage.  Unlike traditional marketing, growth marketing doesn’t just focus on catching people’s attention. The primary goal is to nurture…

5 Lead Generation Ideas That Get The Best Results

HubSpot defines lead generation as “the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company’s product or service.” Lead generation strategies include content marketing, social media…

7 Best Marketing Dashboard Examples & Templates

A Marketing Dashboard is a data visualization tool that helps marketing teams understand the impact of their marketing efforts. A full-funnel marketing approach requires a marketing dashboard that gives the whole picture of every stage…

5 Tips for A Successful Inbound Marketing Strategy

Inbound marketing is a marketing strategy that focuses on increasing brand awareness by creating relationships with potential customers. It is about providing valuable information to “attract, engage and delight your audience.” Inbound marketing utilizes social…

A Guide to Objection Handling: Common Sales Objections and How to Overcome Them

There’s nothing more frustrating than being far along into a sales process, thinking that it’s going well, and then suddenly the prospect rejects you. You’ve just run into a sales objection that you don’t know…
demand generation

How to Attract High-Quality Leads With Demand Generation

Demand generation is a top-of-funnel marketing strategy. Demand generation’s goal is to build trust, increase brand awareness, and position your brand as an authority in your industry. Think about the pain points your prospects might…

5 Email Marketing Techniques for Better Lead Generation

Lead generation collects information on potential customers, such as their name and email address. Email lead generation is a way of collecting leads through an email opt-in form. However, an email lead generation strategy is…