How To Choose The Right Growth Marketing Agency For Your Business
Working with the appropriate growth marketing agency is an easy and valuable solution. You gain marketing expertise without ever getting away from your business.
“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. “
Today, more than 4.3 billion people worldwide are actively using the Internet. Of course, your target audience does not include all billions of active internet users. However, having an intelligent growth strategy helps you find your niche audience, increase traffic, build your target audience and increase sales.
It’s not easy to find time to classify which strategies work best when running a business. Your industry is your specialty. Marketing may not be that easy.
So how can you find the best growth marketing agency? Which one best suits your needs?
We will talk about this later. But first, we will find answers to the following questions.
- What is a Growth Agency?
- What Does a Growth Agency Do?
- How a Growth Agency Helps Businesses of Different Sizes
What is a Growth Agency?
The primary goal of a Growth agency that positions itself as a partner of your business is to help your company grow.
As with everything else in 2020, most growth agencies will focus on digital. Unlike digital marketing agencies that specialize in one aspect of digital marketing (everything from paid and social advertising to content marketing), growth agencies focus on continuous and steady growth with a holistic approach.
A growth agency will analyze and improve all aspects of your digital and traditional marketing methods, looking from the overall growth framework. It will take every strategic marketing and sales step necessary to grow every part of your company from the ground up.
What Does a Growth Agency Do?
A modern growth agency will help you grow your business in every possible way. This includes, but is not limited to, support in the following areas:
- Marketing and sales alignment
- Sales enablement
- Exceptional, holistic inbound marketing strategy (including everything from content marketing to email workflows).
- Optimized PPC and social media advertising
- Account-based management
- Website design and optimization.
- CRM support
How a Growth Agency Helps Businesses of Different Sizes
A growth agency helps a business achieve its goals through sales enablement, marketing, growth hacking, and technology. Growth agencies are more comprehensive and emanating as the marketing industry’s foundations since they aim to support the company in aligning the sales and marketing industries, enhancing the social media presence, advertising, and its website.
Responsibilities of a Growth agency;
- Posting their employment for the job of developing the company,
- Teaming up with the marketing and sales management of the company to obtain optimal and qualified leads,
- Efficiently nurturing these potential customers,
- Assisting the company with potential customers needed for strategic, comprehensive, and targeted growth
Factors Which Help In Choosing The Ideal Growth Agency
Several factors can help in choosing the best growth agency for your company. These factors are;
1. An Agency Or Team That Has Had Experience With The Industry You Operate In
Yes, it is important to find an agency specializing in or has experience working with the industry your company is in. This will make it much easier for the agency to engage with the company’s teams and incorporate its ideas and strategies. As an owner or manager of a company looking for a growth agency, you will need someone who understands the industrial background, the targeted consumer group, and the results of your tasks and processes.
Growth agencies focus on two or three sectors at a given time for specialization. This makes it easier for companies to search for such agencies. Because all they have to do is look for agencies that work and have connections with operationally similar companies. Finally, the best agency that suits the company’s needs can be finalized after all the agencies considered are scanned.
2. An Agency Having Clear Approaches And Strategies
It is unquestionable and typical for every growth agency to claim that their approaches are the best among the ones offered by all valid agencies being a part of their marketing strategy for themselves.
First, you need to make sure the agencies you’re looking at have actual, specific strategies that drive growth. Second, you need to make sure they work.
What’s a great way to instantly know if the agency you’re looking at is legit? Own business strategies. If they aren’t implementing all the strategies they claim to be experts (case studies, website design, content marketing, pay-per-click advertising, etc.), you probably want to keep looking.
3. Look for Significantly Smart Goals
Growth agencies should function primarily on numbers. Once they know where your company is at, they should be able to offer up authentic, specific goals for your future together. They should set goals like:
- How many leads they’ll work to get, within a particular time, like the next three months or years.
- How many of those leads will convert to sales potentials.
- And how many of those sales possibilities will close as customers.
What is a Smart Goal? Why We Need it?
An agency’s goals for a company that has hired it for their growth should be SMART (abbreviation for Specific, Measurable, Achievable, Relevant, and Time-bound)
For example, a goal “to expand in the scale of business activity” is not a SMART goal.
A SMART goal might sound something like this: Get 30 new qualified leads in the next three months.
This goal is specific: it identifies one specific metric, new leads
It is measurable: the goal is to get 30 new leads.
Attainable is a difficult one to explain generally, but let’s say you had 20 leads in the last two months but are now implementing calls-to-action and landing pages. 30 new leads would be an attainable goal based on your previous metrics, and the new actions you’ve implemented to increase that number.
This goal is relevant to your company growth, because more new, qualified leads means a greater number of potential deals closed.
Finally, this is a timely goal because it’s been given a specific timeline of three months. Without a deadline, it’s hard to say if you’re improving or not.
Goals cannot just be ambiguous statements. They have to be specific, realistic, and clear. If you’re getting general goals that sound like, “We’ll help boost your sales this year” you might want to keep on looking. A great growth agency will offer SMART goals that provide tangible, measurable results.
4. Hold meetings
Growth agencies are like the partners of the organization. You’ll be working closely with them to develop content and strategize ad campaigns that align with your message and boost your lead gen potential. You have to like them, or at least feel like you can work with them on a regular basis.
They need to be informed about the company’s operations and future initiatives and annual reports on their turnover and annual profits. It’s not uncommon for companies to talk to two or three growth agencies before settling on the best fit. If you are having trouble choosing between agencies, an initial meeting with each team might help you make the decision.
Growth agencies are any day better than other marketing concerns. While they are focused on specific goals for the organization, growth agencies aim to achieve its all-around development by attaining a set of goals coming from all departments existent in the business enterprise.
As Response Digital Growth Marketing Agency, the leading growth marketing agency in Turkey, we deliver specific, measurable growth to clients in various industries, and would love to chat about how we can help your company grow.