11 eCommerce Marketing Strategies for Rapid Growth
Online shopping is rising, and everybody is on the same page that eCommerce is convenient. It’s easy to do research, compare prices and make the final purchase with ease. However, the retail industry can not be separated from eCommerce’s growth.
Retail eCommerce sales topped 4.28 trillion dollars in 2020 and are expected to be 5.42 trillion dollars in 2022. In the meantime, eCommerce’s share in the total global retail sales is expected to be %21.8 in 2024. Another interesting statistic is that Turkey has the highest compound annual growth rate (CAGR) in retail eCommerce.
To get a cut of this pie, businesses that sell online will undoubtedly utilize the best eCommerce marketing strategies to stand out. Other brands on the market are trying to find new ways to reach customers every day, so marketers find various ways to show their unique touch.
eCommerce marketing is the journey through your online business and social media channels. You promote your products online, and you should do it at the right time and place.
Considering the position of your audience on the sales funnel may change your approach and objectives.
Along these lines, you should consolidate these eCommerce marketing strategies:
- Convert more leads
- Increase the number of prospects
- Drive traffic
- Generate brand awareness
- Educate consumers about a new product
- Boost the number of sales
ECommerce marketing is highly competitive, and we listed the best eCommerce marketing strategies to boost your sales, achieve your objectives, and outperform your competitors.
1. Marketing Automation
Marketing automation methodologies can change by their objective. However, their essential advantages are generally standard. Automating your marketing is just about ensuring saving you valuable time while improving your brand’s customer experience and commitment. Automation instruments give you the power to change users and visitors into prospects by smoothing out marketing measures at each level.
Automation empowers you to schedule the delivery of social media content that draws the attention of your audience. When they get such messages with altered or selective offers, quite possibly they’ll begin their purchase journey immediately.
Also, automated email marketing is suggested when it is crucial to reconnect past customers and prospects. By distributing relevant advancements and product news, you will win back some tragically missing clients, getting more deals.
2. Advanced Analytics
Marketing analytics techniques are intended to drive business growth through data-driven choices. Progressed analytics is to examine shopper conduct and every client’s excursion.
Successful analytics assist you with distinguishing the marketing channels that best drive deals for your business and when and how your crowd communicates with your image. It’s fundamental to realize which marketing channel drives your business execution most to focus on it.
For instance, MMM (marketing-mix modeling) is a viable strategy to follow medium to long-haul changes in purchaser conduct and client communications. Specifically, it assists you with finding how occasional changes and other outside powers like contender advancements shape your clients’ buy choices.
The utilization of marketing analytics instruments empowers business people to combine their business methodologies with precise and target data. Maybe than having suppositions as a primary concern, entrepreneurs can use strong proof to control them in the privileged vital course. Along these lines, data analytics is a brilliant method to improve your computerized marketing spending.
Personalization is the premise of the customer-centric approach that is winning in the global market now. The present eCommerce businesspersons realize that the solitary sure-fire to rival giant online retailers like Amazon or eBay offers customers a modified item or administration that impeccably meets their requirements.
Personalized shopping experiences are the way to high marketing projections. There are numerous approaches to do it. However, the best easy route requires carrying out ML (machine learning) created or AI-based tools that let you tailor the customer venture and satisfy a prospect’s expectations.
The subsequent stage in eCommerce personalization is custom-fitted proposals dependent on the customer’s search and purchase history. This is the essential technique that Amazon influences to make its customers surf their marketplace longer, effectively creating 35% of the site’s sales. The online merchant depends on ML and AI calculations that examine customers’ purchase histories and anticipate their next purchase.
Personalized offers reliably end up being an exceptionally successful method of connecting with customers. Arrangements and limits have consistently been well known; however, when a business tailors them to every individual client, it’s not astonishing that 91% of shoppers say they’re bound to shop with that brand than a contender that offers nonexclusive limits.
4. Content and SEO Strategy
Innovation assists you with making and deal with a user-friendly mobile application or site. It’s vital as the quality of your content. You should develop a holistic SEO and content strategy that will empower your brand image.
The correct path of SEO tactics will produce organic traffic that will pay back your efforts in the long run.
SEO and content strategies are typically diverse. For the most part, you’ll get the best outcomes when you figure out how to invest energy into different aspects of SEO optimization, such as keyword tags, internal linking, and content variety, all of which will expand traffic to your site eCommerce website or marketplace.
Chatbots are among the top advancements for eCommerce companies at this moment. They are most generally utilized in conversational assistants that associate with customers and transform them into leads. Here, the chatbot’s ability is centered around building a decent association with a customer on the primary contact and making an interest in your item or administration.
The upside of chatbot use for eCommerce companies is that they can reduce work expenses while playing out multiple features, including data collection, customer interaction, and acquisition. They are similarly good at helping customers in placing their orders or making payments. In short, they are suitable for practically any activity engaged with customer support.
This method is well known with new or small businesses as well as big players like Uber, which utilizes a Facebook chatbot integration, and Domino’s pizza, whose chatbot can be accessed through Amazon Echo.
6. Influencer Marketing
An effective influencer marketing strategy can be a vast reward for eCommerce businesses in the early stages of their journey. Brand awareness is near nothing, and the main marketing focus is to make the brand noticeable to the general population. Here and there, traditional and digital advertising is costly and not convincing enough.
The idea of influencer marketing lies in selecting one or different social media bloggers whose current audience fits the profile of your new brand’s customers. You collaborate with the chosen influencer to advance your brand and products straightforwardly to their audience, in this manner raising brand awareness to an exceptionally relevant audience. If you pick the right influencer with the correct audience, your brand will vibrate with their followers, and they’ll share your content and reach broader audiences if you position it correctly.
7. Affiliate Marketing
The vital benefit of affiliate marketing is that you can support your sales by connecting third parties in your marketing process. Affiliates are just people or businesses that promote your product, and consequently, you pay them a commission on each deal made with their involvement.
Award commissions are examined with each affiliate independently as there are various approaches to repay them. You can use three different systems: Pay Per Sale, Pay Per Click or Pay Per Lead.
Affiliate marketing strategies are planned to help you scale your efforts and positive ROI results in any event when your customer base isn’t set up yet. By making the correct organizations, you can rapidly find other eCommerce players and gain an intense situation on the lookout.
8. Instagram shoppable posts
Throughout the years, Instagram has grown exponentially in social media. Organizations and enterprises using Instagram for marketing purposes to reach new customers and audiences.
Nevertheless, with Instagram shoppable posts, prospects would now be able to purchase your items directly on Instagram. This builds the number of inbound visitors to your Instagram store through a consistent user experience.
To use this element, you need to set up your product index on Facebook and interface with your Instagram business account. After this, you can label any item in your posts that followers can purchase.
9. Implement Google Shopping ads
One fundamental strategy is using the ad platform Google Shopping, which shows clients products identified with their Google searches. And when that client taps on a thing, they are guided straightforwardly to the seller’s site.
10. Optimize for voice search
Voice search is rising, and it’s the result of developing technologies. Many things affected this outcome, such as the Internet of things, faster connectivity, machine learning, and artificial intelligence. Many people have smart speakers in their homes. In addition to that, every smartphone is embedded with Siri or Google Assistant.
While voice search is getting more popular every year, marketers should adopt that mindset and recalibrate their SEO strategy to voice searches.
11. Referral programs
Word-of-mouth is one of the core factors of marketing. It’s practical; it gives real results and relatively better than every other marketing activity because your product or service will reach many customers without spending a dime.
Referral programs serve the same purpose. Happy customers refer your product or service to their relatives. They are rewarded with some bonus features, coupons for each referral. This motivates customers to refer to your product, and new customers will have a favorable opinion before making the final purchase.