Does your company need a Free Digital Marketing Check?
One of the reasons ResponseDGA offers this Free Digital Health Check to its key partners (large enterprises) is because having the best resources such as the best digital capabilities and talent will not be sufficient to succeed digitally.
Before we start helping a client in optimizing and driving growth, we need to understand who we have in front of us and what the digital implementation is saying about that particular business. This helps us to understand how connected the organization is with the target audience.
This in-depth review looks at the most critical aspects of the digital landscape:
– Digital strategy Audit
– Web Analytics Audit
– Web, UX and Conversion Optimization Audit
– Social Media Audit
– Paid Social, Paid Search, Programmatic Audit
– Search Engine Optimization Audit
– Competitor Analysis Audit
– Content Marketing Audit
– Marketing Automation Audit
This digital marketing check takes around 7 days to complete after which a personalized report with recommendations on digital improvements to optimize growth and to stay ahead of the competition will be handed over to the organization.
Digital is much more than a communication tool, it requires a lot of resources and talent such as designers, developers, content writers, project managers, data scientists, marketeers, etc, and they all must work together to meet a goal. Unfortunately, that is not always the case as many organizations, even top market players, struggle due to limited resources and bureaucratic processes that create lots of constraints.
You should ask yourself these questions:
— Who manages all the marketing tools such as email, social media, the website, the intranet, the corporate guidelines and content creation? Is there a group or an individual that reports into a specific department?
— Who is the brain of the digital operation? Do IT, Sales and Marketing Managers work together on specific projects?
— Are the decisions on digital planned in advance or made on an ad-hoc or reactive basis?
— How does your organization perceive the digital team? Is it a priority?
Productivity used to be and still is one of the most important duties of a company but the digital space is evolving rapidly which means that the digital team of any company needs to stay up-to-date and needs to be able to experiment and learn continuously.
If they are not given the importance they deserve as well as the right tools to succeed and only productivity matters, the company may fail behind the competition at some point in the future and digital adaptation will take longer or it might be too late. A failure to invest in their digital team is a sign that the organisation is not committed to digital and a company cannot expect a return from digital without investing in it.
Blockbuster, Enron, Blackberry, Kodak, Pan-Am, MySpace, Yahoo and Polaroid are just a few well-known brands that failed to adapt to rapidly changing environments, and it happened when the world wasn’t as competitive as it is in 2020, when we are facing ever higher and deeper changes, that include economic crisis and pandemics such as the Covid 19.
Let me ask you another question; How actively is your company encouraging digital transformation? Do you have a well established long-term and short-term marketing plan?
If your organisation is digitally healthy, it means that digital is at the heart of everything it does and is not perceived as a finite project but rather as a process which requires continuous investment, testing and iteration. Never before customer service had been so important and critical for the survival of a company, that is why many customers now expect 24/7 service and social media has given them a greater voice. Peer-to-peer recommendations are also at the heart of many organisations and in some cases, they have given the highest ROIs.