What is Growth Hacking?
Growth Hacking covers growth-oriented strategies only. It is often used in relation to start-ups that need large growth in a short time with small budgets.
Growth hacking strategies usually aim to spend as little as possible and get a large number of users or customers.
What is Growth Hacker?
Growth hacker is a person who uses creative, cost-effective strategies to help businesses get and retain customers. Sometimes growth hackers are also called growth marketers, but growth hackers are not just marketers. Anyone involved in a product or service, including product managers and engineers, can become a growth hacker.
Growth hackers tend to be obsessive, curious and analytical:
• Growth hackers focus only on business growth strategies.
• They make assumptions about innovative growth strategies, prioritize and test these strategies.
• They analyze and test to see what works.
An ideal growth hacker knows how to set growth priorities, identify channels for customer acquisition, measure success, and scale growth.
So, how does growth hacking work? For every company, growth hacking is about understanding why they need to grow and looking for ways to make growth happen.
Many initiatives use Dave McClure’s “pirate funnel” as a recipe for growth. The stages in this funnel are: acquisition, activation, referral, and revenue. Others include raising awareness as an important part of growth hacking. In both cases, the goal is to attract traffic and visitors, turn visitors into users and keep them as happy customers.
How to Start Growth Hacking?
Here is how a company can start growth hacking.
First of all, make your product and test it to make sure people want it and pay for it if necessary. Doing so will help you collect data so that you can understand the buyer personas and target growth marketing tactics accordingly.
Update your product periodically and continue to receive customer feedback so you can always know if you’re on the right track. At the same time, market your product to encourage continuous growth and track the success of these results. A / B testing and other conversion optimization techniques are crucial for effective growth hacking.
Growth Hacking Strategies
Most growth hacking strategies include:
• Content marketing
• Product Marketing
Depending on the tactics used, content marketing can be a cost-effective way to get insights into your product. Typical content marketing activities include:
• Open a blog and create valuable, shareable content
• Visitor blog
• Create social media content
• Writing e-books and white papers
• Organizing webinars
• Organizing competitions, giving gifts
• Working with bloggers to provide feedback on your product
• Join relevant forums and groups
• Influencer marketing
• Use email marketing to build a stronger connection with users
• Improve content visibility with SEO
Product marketing includes some techniques to make your product more attractive and build the user base:
Gamify the user onboarding process to make it more enjoyable and offer rewards
To provide incentives for redirects that benefit both the router and the new user
To do affiliate marketing that will also use content marketing growth tactics
Growth hackers can also use social media advertising and pay-per-click (PPC) advertising to promote their business.
Growth Hacking Examples
Some examples of successful growth hacking campaigns:
• Dropbox inviting existing users for new free additional storage
• Hotmail that adds a dash to outgoing emails and encourages users to open a new account
• AirBnB uses Craigslist to find and market people looking for affordable accommodation
To get more detailed information about Growth Hacking contact Response DGA,the team of experts in this field in Turkey. Email: [email protected] Phone number: +90(212)275-7342
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