Webinar

Learn how to design a Killer Digital Media Strategy to start growing

Date: 08/02/21 **FULLY BOOKED**

New Date: 09/03/21 – Register today!

Time: 08:00 to 10:00 GMT

Target Audience: Company owners, Marketing Directors, Marketing Managers (Medium to Large Enterprises) 

Resources: Google, Google Ads, SEMrush, Google Trends, Facebook Ads, Instagram Ads and Excel

Because we know that this has been a tough year, my team and I will be hosting a webinar on how to create a Digital Media Plan (documentation and analysis) so that we can share our know-how during this unprecedented period. You will also learn how to organise your brand’s investment in Google Ads and Social Media from scratch. 

With this in mind, Carlota Groot, our Digital Growth Manager will be covering the following topics and we will be using a particular product or service as an example to make the webinar more fun and dynamic:

 

Agenda:

  • Introduction

Corporate Presentation

  • Recognising your client or buyer persona

The dilemma of the current media landscape

How to start organising

Your ideal buyer

Your documentation process

  • Keyword evaluation

Identification of keywords

Analysis of search results

Direct competition

Search for best practices

  • Build a Digital Media Plan 

Prepare your destination landing pages

Selection of channels and objectives

Calculation of investments and estimated results

Execute and start optimizing your digital media plan

  • Q&A

 

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