You can’t expect marketing to be successful without a clear sales focus. It is necessary to nurture and track the leads until they turn into sales or dead. Otherwise, putting them to the top of the funnel is useless.
Content of Training:
• What marketing should transfer to sales and sales to marketing
• Six behaviors to make or break marketing and sales funnels
• How to optimize your conversion funnel
• Three types of sales lead and how to manage them
• The score a lead needs to pass to the next stage in the funnel (lead scoring)
• Behaviors that unites or separates sales teams