The term “Content is King” is often used to emphasize the importance of content in today’s marketing. Today, the role of content in any digital marketing campaign is important, but not more, than the channels you use or the advertising budget you spend. Content is what attracts online customers whether videos, images, informative blog articles, podcasts, or e-guides are available. Without high-quality content, the effectiveness of your digital marketing campaign is compromised.
When you have high quality and interesting content, it is also important to ensure that the content is distributed and viewed by your intended audience. It’s amazing that we regularly watch high-production videos on YouTube with only a handful on images. This happens when a clearly defined content delivery strategy is not implemented.