Digital Channels Strategy: By using 98% of the global digital media inventory, we can create  brand awareness or purchase intentions for your business while helping you manage all digital communication channels and your budget in the most efficient and data-driven way.

A digital marketing strategy is a plan encompassing a range of channels to increase sales, awareness, growth and engagement for a product, service or brand. Digital strategies should be timely, reasonable and measurable.

The first step for developing a strong digital strategy is understanding different digital channels, best practice usage and how each channel can benefit your business. Here’s a breakdown of the digital channels every marketer should consider when building a digital strategy:

  • Paid Social 
  • Organic Search
  • PPC Advertising
  • Search Engine Optimization (SEO)
  • Programmatic Advertising
  • Native Advertising
  • Social Advertising
  • Influencer Marketing
  • Content Marketing
  • Affiliate Marketing
  • Referrals 
  • Direct
  • Mobile Marketing
  • Video Marketing
  • Email Marketing

 

Performance Media Management: We implement and manage media planning and buying in a way to reach revenue-generating customers. We conduct cross-channel (social, display, search, commerce) actions by making attribute and intent based definitions to reach high intended people and by making use of the power of data sources (client CRM, third-party)

  • Data Management and Audience Development
  • B2C & B2B Performance Media Strategy & Full Funnel Campaign Building
  • Search Engine Marketing (Google, Bing, Yandex etc) 
  • Programmatic Media Buying (Display, Youtube Video Streams, Native, Geo-Targeting and Geo-Fencing)
  • In-Game Digital Advertising
  • Digital Kids Marketing and Kids Targeting*
  • Paid Social (Facebook, Instagram, Linkedin, Twitter, Snapchat, TikTok etc)
  • App Download Campaigns
  • Influencer Marketing Techs
  • Brand Safety Filters For All Media Management & Targeting

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