General Qualifications

• At least 2-3 years of experience in digital marketing, especially Google Ads,
• Multi-account management for different countries,
• Knowledge of Remarketing, Display Advertising and social media advertising,
• Can create ad text and content, edit the campaign,
• Preferably Google Ads certified,
• Dominate Google Analytics in detail and manage and analyze, optimize, report and setup processes from start to finish,
• We are waiting for the applications of candidates who have e-commerce experience, knowledge of SEO and who can make strategic referrals.
• To be able to use google data studio and taboola tools (preferably)

Job description

• Management and optimization of online marketing accounts, especially Google Ads,
• Management and regular reporting of advertising budgets,
• Regular control and optimization of performance indicators,
• Monitoring keywords and bids and making necessary changes on a regular basis,
• Management of Google Ads display network placements,
• Creating and managing new campaigns and ad groups in line with the targets,
• Managing ads on Facebook and other social media platforms ( preferably)
• Preparation of weekly and monthly reports will be among the tasks.

Job Details

• Seniority Level:Mid-Senior level
• Industry: Marketing & Advertising
• Employment Type: Full-time
• Job Functions: Advertising, Marketing, Analyst

CONSULT
• Support data driven digital marketing projects including SEO, AB testing, heatmap tests, usability tests, digital assessments.
• Explore complex data sets, deliver meaningful customer insights and make recommendations for marketing strategies.
• Identify and develop data collection strategies to support standard and ad-hoc reporting on key performance indicators that directly measure online campaigns, website and conversion funnel performance.
PRESENT
• Prepare custom and automated reports on client request
• Configure, maintain and monitor automated reports (web, mobile, advertising, e-commerce, usability, SEO & digital CRM data)
• Handle client analysis inquiries and provide first line support for reports

COLLECT
• Audit reporting anomalies and configurations of analytics tools
• Prepare guidelines for technical teams for analytics & measurement related integrations
• Conduct tests to verify whether measurement integrations are working correctly on the web and mobile apps.
• Co-ordinate data collection and integration activities with client teams and agencies

GROWTH: LEARN
• Develop skills in using google analytics and google tag manager. Analytics head will coach the candidate.
• Develop basic understanding of related programming concepts (XHTML, javascript, regex, json, mobile apps)
• Systematically follow industry blogs, reports, books, guides and technical documentations.
• Research, test and apply new capabilities of digital marketing tools
• Getting digital analytics certifications (Adwords, Google Analytics, GTM, Optimize etc.)
• Not Required But We Support
• Contributing to client newsletters and assisting digital analytics internal trainings.
• Increase proficiency in data science (SQL, Python, Google Big Query) and advanced data visualization.


IDEAL CANDIDATE
Talent: Growth & Learning Mindset
• Highly motivated individual to research, learn and apply new knowledge and specialize in digital marketing and analytics field.
• Career goal to specialize in data-driven marketing.
Skills
• Analytical thinking
• Attention to detail
• Comfortable with numbers
• Communication skills

Knowledge
Basic understanding of
• Digital marketing
• Web technologies
• SEO
• Google Ads, Facebook ads & Programmatic advertising
• Google Analytics
• Google Tag Manager
• A dashboarding tool (Google Data Studio, Power BI or Tableau)
• MS Office apps

Fluent in English

Experience
2-3 years experience working in a digital marketing environment (agency, startup, ecommerce, media etc.)
Not required but we prefer candidates with
• Agency & client facing experience
• SEO proficiency
• Core data skills (working with APIs, manipulate data with Python/Pandas & SQL)

Job Details

• Seniority Level: Associate
• Industry: Marketing & Advertising
• Employment Type: Full-time
• Job Functions: Strategy/Planning, Advertising

The SEO Specialist supports the day-to-day management of SEO campaigns and delivering
strong business results. This role is responsible for executing SEO strategies, ensuring that
all SEO progress are executed on time and of a high quality.

Qualifications

• Works with SEO team to achieve/over monthly traffic and revenue targets.
• Provide ongoing analysis of SEO, identifying opportunities to drive incremental
• growth.
• Ability to work cross-functionally with all levels of teams, both internally and externally.
• Comfortable in using MS Excel/Sheets, Google Analytics, Google Search Console
• and other SEO tools.
• Dynamic, hard-working and highly organized.
• Able to get valuable insight, prioritize the insights and take action accordingly.
• Communication and presentation skills.
• Experience with technical SEO analysis, site analysis, and reporting,
• Strong analytical skills in addition to problem-solving skills,
• Having bachelor’s degree in statistics, econometrics, engineering or related field,
• 1,5 – 2 years of experience in SEO,
• Having strong English skills.

Key Responsibilities

• Report to the SEO Owner and Performance Marketing Director.
• Working knowledge of search engine optimization practices
• Work with team members to monitor and track successes.
• Carryout tasks as necessary during engagements i.e, keyword research, content
• optimization and support linkbuilding activities.
• Ability to create and execute reports.
• Gain specific knowledge and proficiency across SEO related tasks and tactics.
• Strong organizational, time management, and analytical skills

Seo Specific

• Daily / weekly / monthly reporting of SEO performance.
• Carry out technical site audits and critique Hepsiburada.
• Bi-weekly site audits and reporting
• Preparing detailed presentations & reports.
• Apply on page, off site and technical optimization.
• Analyze backlinks, competitor analysis and keyword research.
• Google Analytics and Search Console.
• Familiar with tools such as SemRush, DeepCrawl, Botify, Link Research Tool, Ahrefs, Majestic, Searchmetrics etc.
• Recommend changes to website architecture, content, linking and other factors to
• improve SEO positions for target keywords.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Clear understanding of Google algorithms and penalties.
• Additional skills such as basic HTML and WordPress is essential

Job Details

• Seniority Level:Mid-Senior level
• Industry: • Marketing & Advertising
• Employment Type: Full-time
• Job Functions: Marketing

We’re Hiring!

Interested to working with our Team?