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growth marketing

Why CMOs Need to Pay Attention to Growth Marketing

When carrying out marketing campaigns, traditional marketers set up their expensive and gut-driven campaigns and then disappear. It doesn’t work that way anymore. CMOs need an approach that will cover all their marketing goals and…
VUCA

What is VUCA and How Do You Lead in Challenging Times?

The term VUCA stands for Volatility, Uncertainty, Complexity, and Ambiguity. It was first used by the US Army War College to teach strategic leadership and decision making. Ever since VUCA has been widely used to…
CMO Skills

9 Skills Every CMO Needs to Thrive in 2021

The Pandemic has knocked the wind out of many organizations and CMOs need to shift their strategy and master new skills to retain their customers and drive growth for their business. In today’s increasingly volatile…

What is RFM? Why Does Customer Segmentation Matter?

As a marketing professional, you may find yourself beating your brains out over acquiring new customers in order to optimize targeting and costs. But wait a minute. How about the customers who already made purchases?…

What is Growth Marketing and How Does it Actually Work?

Growth Marketing is basically building individualized messaging and content that are aligned with the customer needs by creating a unique approach to attracting, engaging, and retaining customers. Also, it is a process of designing and…
Digital Health Check

Does Your Company Need a Free Digital Marketing Health Check?

One of the reasons Response DGA offers this Free Digital Health Check to its key partners (large enterprises) is because having the best resources such as the best digital capabilities and talent will not be…

What is Lead Generation and How it Works?

The most simple explanation for Lead Generation is reaching people and turning them into customers. If a little child who sells lemonades on his stand wants to reach new customers, one of the first things…
3 men works with tablet and laptop

2020 Inbound Marketing Trends

What is Inbound Marketing? Since 2006, Inbound Marketing has been one of the most effective methods which was found out by Hubspot and being more complicated while the digital world has been evolving. In short,…