Category: ResponseDGA

Marketing Attribution Model: A Definitive Guide for Marketers

“An attribution model is a method for attributing conversions to marketing channels.” (Neil Patel) A marketing attribution model helps you understand which campaign should get the credit for each conversion.  How did the customer get…

The Ultimate Guide to Creating A Successful Webinar

You can use a webinar to build and nurture relationships, increase brand awareness, build authority around your brand or demonstrate a product. No doubt, the benefits of hosting a webinar are plentiful. This guide will show…

What is Performance Marketing? Everything You Need to Know

Performance marketing focuses on maximizing ROI on your marketing spend. It is all about the KPIs that generate real results – leads, conversions, and sales. Performance marketing helps you monitor all your campaign metrics and…

A Guide to Objection Handling: Common Sales Objections and How to Overcome Them

There’s nothing more frustrating than being far along into a sales process, thinking that it’s going well, and then suddenly the prospect rejects you. You’ve just run into a sales objection that you don’t know…

7 Tips to Increase Landing Page Conversions

A landing page is where you convert your visitors into customers. When creating a landing page, you need to provide a seamless experience for your customers so they can see the value in your offering.…
dijital dönüşüm digital transformation

Why Do You Need to Pursue Digital Transformation?

Digital transformation is essential. KPMG report “CEO Outlook 2020: COVID-19 ” shows that 80% of the business leaders have stepped up their transformation programs during the lockdown period. Companies are pursuing digital transformation to help…
growth marketing

Why CMOs Need to Pay Attention to Growth Marketing

When carrying out marketing campaigns, traditional marketers set up their expensive and gut-driven campaigns and then disappear. It doesn’t work that way anymore. CMOs need an approach that will cover all their marketing goals and…
VUCA

What is VUCA and How Do You Lead in Challenging Times?

The term VUCA stands for Volatility, Uncertainty, Complexity, and Ambiguity. It was first used by the US Army War College to teach strategic leadership and decision making. Ever since VUCA has been widely used to…
CMO Skills

9 Skills Every CMO Needs to Thrive in 2021

The Pandemic has knocked the wind out of many organizations and CMOs need to shift their strategy and master new skills to retain their customers and drive growth for their business. In today’s increasingly volatile…